25min
Norco adidas reveals gold-themed Whistler World Cup bikes and kit
The Norco adidas Race Division team has unveiled special 'gold treatment' custom bikes and kits for the Whistler round of the UCI Mountain Bike World Cup. The new look is designed to celebrate the team's home race on Canadian soil.
Does a 'gold treatment' custom bike and kit for a home race like Whistler actually provide a psychological edge for the riders?