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TNT Sports claims record UK Tour de France viewership
Warner Bros. Discovery reports a 58% increase in UK viewership for the Tour de France on its paywalled TNT Sports platform. A new daily highlights show on the free-to-air Channel 5 averaged 557,400 viewers, contributing to what WBD calls a 'record' audience.
Does TNT Sports' 'record' viewership justify moving the Tour behind a paywall, or does it ultimately harm the sport's accessibility in the UK?