45min
Ma Petite Entreprise celebrates podium on Tour de France Femmes debut
French ProTeam Ma Petite Entreprise made a successful debut at the Tour de France Femmes, earning the honour of a podium ceremony. The Savoyard squad's first participation was highlighted by the presence of rider Océane Mahé.
How can a small team like Ma Petite Entreprise leverage a single Tour de France podium appearance into lasting sponsorship and future success?