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Quick-Step ends 24-year sponsorship of Patrick Lefevere's team
Flooring company Quick-Step will conclude its title sponsorship of the Soudal Quick-Step team at the end of the 2026 season after a 24-year partnership. The team will be known as Soudal Safety Jogger from the 2027 season.
How will losing the iconic Quick-Step name after 24 years impact the team's identity and fan loyalty, even with Lefevere still in charge?